Disrupting Business Development with Grant McGaugh’s

Karla Jo Helms
3 min readMar 13


Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, interviews Grant McGaugh, Business Development Executive — and brings to light how McGaugh’s unique approach to digital networking is transforming how professionals connect.

In 2020, COVID-19 changed the way the world does business overnight. According to data gathered by McKinsey & Company, digital transformation across companies accelerated seven years in a matter of months due to the pandemic.¹ In-person get-togethers halted, video calls became the norm, and new employees were onboarded in an entirely remote world. For professionals, this transformation is disrupting how networking and job opportunities take place. In fact, 70% of employers now use social media to evaluate potential hires. The number of LinkedIn users in the United States alone has grown to 170 million.² Networking in a digital manner is no longer a nice-to-have; it is becoming a must.

This is where Business Development Executive Grant McGaugh delivers powerful insights into how today’s professionals must adapt to an increasingly digital world. After going through his own disruptive life events that forced McGaugh to reevaluate his approach to building his future, he learned the incredible value of a robust digital network. Throughout this engaging conversation, McGaugh reveals the power of humanity in a digital world and provides listeners with actionable insights that will enable them to build their brands.

Today, McGaugh leads the way in disrupting digital networking with a truly unique approach to creating a memorable online presence. Far more than simply uploading a digital resume to LinkedIn, McGaugh offers professionals key tips for setting oneself apart from the rest.

During this insightful interview, McGaugh explains how:

  • A professional’s social presence is now a critical opportunity to differentiate and tell a compelling story about why they are set apart from others with similar backgrounds, experiences, and educational levels.
  • Digital transformation is on the fast track of acceleration. Professionals must join in the conversation today to prepare for the future of networking.
  • Engagement, conversations, and storytelling are central to building genuine connections in a digital world. These connections will dictate the value of one’s network far into the future.
  • The future of digital transformation will include a paradigm shift from the analytical to the creative. By launching new metaverses that blend the physical and digital realities, those who use innovation effectively will lead the way.

Quote of the show:

13:13 “This is about you. It’s an opportunity to tell your story, you know, because what differentiates you? I know a ton of people who have a master’s degree or a Ph.D. where they’ve had, you know, different corporate jobs and that type of thing. That is not, you know, that’s not uncommon. What’s uncommon is who you are, though, because of who you are and how you have traversed this world. I want to know how you solve certain issues and problems and challenges in your life that tells me, like, that’s interesting because that might be something I find vital that I can utilize.”

About Grant McGaugh:

Grant McGaugh is a Business Management Executive and frequent podcast speaker. People are McGaugh’s business. McGaugh helps businesses accelerate their performance through the power of RELATIONSHIPS. McGaugh transforms businesses into profitable, client-focused enterprises by leveraging an extensive network of professionals, information technology experience in business operations, digital strategy, and digital transformation. He provides a distinctive executive presence and innovative leadership capability as a sought-after technology consultant and business strategy leader for the past 20 years.

  1. McKinsey & Company “How COVID-19 has pushed companies over the technology tipping point — and transformed business forever” October 5, 2020, mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever
  2. Jenny Chang “85 Crucial Networking Statistics You Need to Know in 2022” financesonline.com/networking-statistics/

And lastly, if you’re a disruptor…

I would like to chat with Karla Jo about maximizing my Disruptive Thought Leadership — contact KJ Helms.

I’d like to learn about the ROI of Anti-PR — download this ROI eBook.

I would like to apply to be a guest on Disruption Interruption.



Karla Jo Helms

Karla Jo Helms is the Chief Evangelist & Anti-PR Strategist for JOTO PR Disruptors. She speaks globally on how the control of public opinion drives markets.